Internet Explorer has been serving users for a pretty long time and was once the best portal to access the internet. Now, however, users are becoming dissatisfied as it no longer caters for their basic needs due to bad management and poor update on its services - especially when compared to others such as Firefox and Google chrome.
As a result of this, Microsoft marketing chief speaking at a convergence confirmed that they have decided to do away with the Internet Explorer brand. They are finally going to kill off the Internet Explorer brand with the launching of Windows 10.
It has also been confirmed that they will need a name for their new browser which is code named “Project Spartan”. As stated by Microsoft's marketing chief Chris Capossela, the company is currently working on a new name and brand. "We’re now researching what the new name for our new browser should be in Windows 10," said Capossela. He added, "We’ll continue to have Internet Explorer, but we’ll also have a new browser which is currently codenamed Project Spartan. We still have to name the thing."
Microsoft also pointed out that Internet Explorer will still be found in Windows 10 to ensure enterprise compatibility and that immediately after the new Project Spartan is named, it will serve as the main browser for Windows 10 users to access the internet.
The research being carried out for a new name for the browser is unknown at the moment. Whilst several names are being tested, no one knows when the real name for the company’s browser will be finally revealed. From the company’s research, it’s almost certain that the name "Internet Explorer" would not be considered.
Data research on a new name for the company’s browser was shown by Capossela on whether to use Microsoft in front of the unknown name. He also said that putting Microsoft in front of the new name was found highly appealing to chrome users in the UK.
He then went further in discussing how the company intend to make more money and how they are using social media in view of improving the Microsoft brand’s perception.